Ferrari's Luce EV Project Faces Backlash

Ferrari's plans to introduce an electric vehicle named Luce to compete with Chinese EVs have reportedly faced a backlash. The details of the backlash are not specified but indicate challenges in their EV strategy.

30 May, 22:23 — 30 May, 22:23

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BBCHigh1h ago

Ferrari wanted to take on Chinese EVs with the Luce - then the backlash started

The brand's first EV has been heavily criticised, with some saying it has abandoned Ferrari's roots.

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Ferrari's Luce EV Project Faces Backlash

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Ferrari wanted to take on Chinese EVs with the Luce - then the backlash started

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