A warning for brands: Be careful when 'clipping'

Getty Images; Tyler Le/BI Brands need to be careful when "clipping." Viral short-form clips are the latest content marketing tool. There's an FTC-shaped question looming overhead, though. Hey, brands, let's get one thing out of the way before you go all in on "clipping." If it's an ad, it needs a disclosure. Clipping, where creators edit longer videos (like podcasts or livestreams) into short-form snippets and flood social media platforms, has become the marketing hack du jour. The music in...