Weleda CEO Discusses Growth Strategy and Profit Impact

Weleda CEO Tina Müller stated that growth requires significant investment, as the brand's marketing offensive and unprofitable pharmaceutical business are impacting profits despite strong growth and new product launches.

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nzzGerman1d ago

Weleda-Chefin Tina Müller: «Wenn Sie wachsen wollen, dann kostet das erst mal viel Geld»

Die Marke drängt mit einer Rekordzahl neuer Kosmetikprodukte in die Läden und wächst stark. Doch die Marketing-Offensive und das verlustreiche Arzneimittelgeschäft drücken auf den Gewinn.

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Weleda CEO Discusses Growth Strategy and Profit Impact

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Weleda-Chefin Tina Müller: «Wenn Sie wachsen wollen, dann kostet das erst mal viel Geld»

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