Hotels roll out tailored perks as pet-friendly travel surges

Hotels are sharpening their appeal to “pet-fam” travelers, a fast-growing segment of owners who treat pets as family and expect them to be part of the trip. The shift reflects broader demographic changes. Nearly 28.6 percent of Korean households now own pets, according to the Agriculture Ministry’s 2025 animal welfare plan. Domestic travel with pets is also on the rise, with lodging experiences climbing from 53 percent in 2022 to 60.4 percent in 2024, data from the Korea Tourism Organization sho

By The Korea Herald