KitKat Truck Theft Becomes PR Opportunity

A truck carrying 12 tons of KitKat bars was stolen, but the incident has reportedly transformed into a valuable public relations opportunity for the brand, according to a WSJ report.

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digi24Romanian1h ago

Cum s-a transformat jefuirea unui camion cu KitKat dintr-o veste proastă într-o oportunitate de aur pentru comunicarea de criză

Cât valorează 12 tone de batoane KitKat furate? Se pare că un munte de aur din punct de vedere promoțional, scrie WSJ.

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KitKat Truck Theft Becomes PR Opportunity

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Cum s-a transformat jefuirea unui camion cu KitKat dintr-o veste proastă într-o oportunitate de aur pentru comunicarea de criză

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