adidas AG GAAP EPS of €7.46, revenue of €24.81B

4 Mar, 12:45 — 4 Mar, 12:49

Why this matters

Adidas is a major global sporting goods company, and its financial performance is a key indicator of consumer spending and the health of the retail sector. Weak guidance can impact investor confidence and reflect broader economic challenges like tariffs and currency fluctuations.

Key entitiesAdidas AG

The Story

What 3 sources agree on, dispute, and miss

What sources agree on

Adidas's revenue for 2025 was €24.81 billion
Adidas's operating profit increased by over 53% in 2025 compared to 2024

Key claims1 agreed · 4 unverified

Adidas's GAAP EPS was €7.46

unverified·

Adidas's profit increased by 75.4% in 2025 to €1.34 billion

unverified·observador

✓

Adidas shares slumped due to weak profit guidance

agreed·marketwatchseeking-alpha

Adidas expects a €400 million hit from tariffs and exchange rate changes

unverified·marketwatch

Adidas shares fell 9% in Frankfurt trading

unverified·seeking-alpha

Where they diverge

Primary focus of the financial report

observador

Emphasizes the strong 2025 profit growth and positive outlook for 2026

marketwatchseeking-alpha

Highlights the negative market reaction and weak 2026 profit guidance

Coverage gaps

Specific impact of tariffs and exchange rate changes on 2026 guidance

Reportedmarketwatch

Missingseeking-alphaobservador

Anticipated positive impact of the World Cup on 2026 results

Reportedobservador

Missingmarketwatchseeking-alpha

The Story

Analyzing sources…

Source Diversity

Moderate (42/100)

3 sources25/33

Spectrum spread— 2/5 buckets covered8/33

Far L

Left

Center1

Center (1)

marketwatch

Right2

Right (2)

seeking-alphaobservador

Far R

Geographic diversity— 2 regions9/34

US2Portugal1

Political spectrum

LeftCenterRight

marketwatch

seeking-alpha

observador

Outlet rating This story

SourceOutletiGeneral editorial lean of the outletStoryiHow they covered this specific storyToneFactuality

marketwatchcentercentercautiousMostly FactualFocuses on market reaction to guidance

seeking-alphacentercenter-rightanalyticalMixedEmphasizes market disappointment and share drop

Coverage leans: balanced

The coverage is balanced, with some outlets focusing on positive past performance and others on negative future guidance, reflecting different angles of financial reporting.

Sources

Showing 2 of 3 sources

marketwatchMostly Factual70d ago

Shares in Adidas slump on weak profit guidance as tariffs, exchange rate bites

The German sporting goods retailer announced a €400 million hit from tariffs and exchange rate changes.

By Nora Redmond

Read full article →

seeking-alphaMixed70d ago

Adidas falls 9% in Frankfurt trading after guidance disappoints

Read full article →

Coverage Timeline

First report: observador · 4 Mar, 12:01|Full coverage: 3 · 47m|Window: 47m

Left-leaningCenterRight-leaning

observador4 Mar, 12:01First to report

Lucro da Adidas sobe 75,4% em 2025 para 1.340 milhões

seeking-alpha4 Mar, 12:45

Adidas falls 9% in Frankfurt trading after guidance disappoints

marketwatch4 Mar, 12:49Latest update

Shares in Adidas slump on weak profit guidance as tariffs, exchange rate bites

Story evolution

The narrative shifted from positive reporting on 2025 financial growth to negative reporting on market reaction to 2026 guidance.

Initial ReportingMarch 4 morning

Observador reports strong 2025 profit growth and positive 2026 outlook.

Market ReactionMarch 4 afternoon

Seeking Alpha and MarketWatch report a slump in Adidas shares due to disappointing 2026 guidance.

PERSPECTA

PERSPECTA

adidas AG GAAP EPS of €7.46, revenue of €24.81B

Why this matters

The Story

What sources agree on

Key claims1 agreed · 4 unverified

Where they diverge

Coverage gaps

The Story

Source Diversity

Source Diversity

Political spectrum

Sources

Shares in Adidas slump on weak profit guidance as tariffs, exchange rate bites

Adidas falls 9% in Frankfurt trading after guidance disappoints

Coverage Timeline

Lucro da Adidas sobe 75,4% em 2025 para 1.340 milhões

Adidas falls 9% in Frankfurt trading after guidance disappoints

Shares in Adidas slump on weak profit guidance as tariffs, exchange rate bites

Story evolution

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PERSPECTA

Why this matters

Story evolution

The Story

What sources agree on

Key claims1 agreed · 4 unverified

Where they diverge

Coverage gaps

Coverage matrix

Political spectrum