GoTo Foods is trying to turn mall brands into destination restaurants

GoTo Foods' new CEO, Omer Gaijal, is aiming to make food court staples like Auntie Anne's, Cinnabon, and Jamba a key part of consumers' routines. GoTo Foods The decline of shopping malls has had an outsize impact on food court restaurants and snack brands. Now, GoTo Foods' new CEO, Omer Gajial, wants to make Jamba and Cinnabon destination spots. Gajial told Business Insider that his strategy leverages location, customer experience, and new tech. The last time you visited a Cinnabon or Aunti...