EU to Mandate AI Content Labeling Starting August 2

The European Union will require clear and transparent labeling for AI-generated content starting August 2, aiming to limit the spread of false information online. This new rule will impact media organizations like ORF, which plans to comply by clearly marking AI-produced material.

31 Jul, 09:46 — 31 Jul, 09:46

Post Share

Sources

Showing 1 of 4 sources

The GuardianMostly Factual2d ago

AI labels to be compulsory on authentic-looking content under EU rules

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real From apparently conspiring to steal elections to abusing staff or performing embarrassing dance moves, the last few years have seen plenty of fake content made about politicians intended to malign its targets and mislead the public. Now EU rules aim to stem the flood of this deceptive content: starting from Sunday, artificially generated images, audio and text d...

By Jennifer Rankin in Brussels

Read full article →