Gorenje imenuje fudbalsku legendu Luku Modrića ambasadorom brenda

Gorenje, jedan od vodećih evropskih proizvođača kućanskih aparata, s ponosom objavljuje novo partnerstvo s fudbalskom ikonom Lukom Modrićem, koji postaje ambasador brenda.

25 Feb, 09:00 — 25 Feb, 09:00

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Why this matters

This story highlights a common marketing strategy where major brands leverage the global appeal and positive image of renowned athletes to enhance their brand visibility and market reach. For Gorenje, a leading European home appliance manufacturer, partnering with a football icon like Luka Modrić can significantly boost its brand recognition and consumer trust across various markets, especially those with a strong football following. This collaboration aims to connect the brand with Modrić's values of excellence and performance.

ℹAll sources from Bosnia region

ℹOnly 2 sources cover this story

Key entities

GorenjeEuropean home appliance manufacturer Luka ModrićFootball legend, brand ambassador

Coverage Timeline

First report: klix-ba · 25 Feb, 09:00|Full coverage: All 2 sources within 0m|Window: 0m

klix-ba25 Feb, 09:00First to report