The Guide #231: ​How the ​hunt for the ​next James Bond ​became the ​franchise’s ​best ​marketing ​tool

In this week’s newsletter: The race to crown a new 007 has become its own long‑running spectacle, turning the search for​ Bond into an event as big as the films themselves • Don’t get The Guide delivered to your inbox? Sign up here Callum Turner’s turn as James Bond lasted at most a couple of weeks. No sooner had he been enshrined as frontrunner to succeed Daniel Craig, than he was nudged from the DB5 driver’s seat by the latest heir apparent, Jacob Elordi, installed as the new bookies’ favou...

By Gwilym Mumford