Minimie Atsomo launches ‘Laugh-It-Off Creator’ challenge to support digital creators

Producers of the popular snack brand Minimie Atsomo have launched a new content creation competition aimed at supporting young digital talents across the country. The “Laugh-It-Off Creator” Challenge was unveiled in Accra on Friday, February 27, as a three-week initiative designed to encourage creators to produce humorous content featuring the snack. Speaking at the launch, Brand Manager Kafui Agbenyefia said the company is committed to helping young creatives grow and gain visibility.

By Caleb Ahinakwah