My dad and grandpa were toy inventors. I had to find my own way into the industry.

Alex Kessler found his way in the family business. Courtesy of Alex Kessler Alex Kessler grew up helping his father with his toy business. He heard stories about the toys his grandfather invented, including a toy hoop. He didn't want to join the family business, but started a related company. This as-told-to essay is based on a conversation with Alex Kessler, founder and CEO of Kess Toys and Entertainment, and Brian Kessler, chairman of the board at Kess Toys. It has been edited for length ...