AMC Networks Expands Ad Initiative To Theatrical Moviegoing, Boosts AI Partnership With Runway

AMC Networks has expanded its outcome-based advertising efforts to movie theaters and consumer locations, drawing on data from digital brand/ticketing service Fandango and ad tracking firm iSpot. The company announced the move Tuesday during a breakfast event for advertisers focused on ad technology. AMC Networks Outcomes, an attribution product, was introduced at last year’s debut […]

By Dade Hayes