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TMC Leverages Digital Strategy Against BJP in Bengal Elections

The Trinamool Congress (TMC) is employing an extensive digital campaign, utilizing WhatsApp networks, reels, and an army of influencers, to counter the BJP in the Bengal elections.

23 Mar, 01:44 — 23 Mar, 01:44
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indian-expressMostly Factual14d ago

Inside TMC’s digital machine: WhatsApp networks, reels, and army of influencers take on BJP in Bengal

By Jatin Anand

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