Disney Seeks $10 Million for Super Bowl Commercials, But Advertisers Push Back (EXCLUSIVE)

Disney’s run to its first Super Bowl touchdown in 20 years is in danger of being stymied by some serious defense. The company has told advertisers it believes they should pay $10 million for a 30-second ad in the company’s 2027 telecast of Super Bowl LXI, according to four people with knowledge of recent negotiations, […]

By Brian Steinberg