Rentrak Returns as PE Firm Acquires Comscore Movies
Private equity firm Advaya Capital has completed its $70 million acquisition of Comscore's box office analytics division, Comscore Movies, and is restoring its former name, Rentrak.
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The Return of Rentrak: Private Equity Firm Advaya Capital Inks $70 Million Deal to Buy Box Office Data Firm Comscore Movies
Longtime Hollywood studio distribution chief Chris Aronson has been part of the team working behind the scenes to make the deal happen. Going forward, the venture will once again be known as Rentrak.
By Pamela McClintock
Read full article →Rentrak Is Back As PE Firm Buys Comscore Movies, Restores Former Name: Chris Aronson Joins Board
Private equity firm Advaya Capital completed its purchase of Comscore’s box office analytics division Comscore Movies for about $70 million in cash and is renaming it Rentrak. Comscore Movies — which collects transaction level data from approximately 34,000 theaters and more than 200,000 screens across 70+ countries — operated for years as Rentrak until Comscore […]
By Jillg366
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