For A’ja Wilson, ‘storytelling is so key’ with a new signature shoe, European tour

When Nike began to assert its dominance in the sneaker world in the 1980s and 1990s, a key component involved storytelling in its commercials. They were fun, creative and uniquely connected to the athletes featured. Those components made the commercials for A’ja Wilson’s A’One signature shoe from Nike one of the best campaigns in years, with nods to how Wilson grew up and her journey to becoming a premier WNBA player — highlighting her career all while incorporating a remixed version of the chil