Hybe opens new in-house pop-up space for fans at Yongsan headquarters

Hybe has opened a new pop-up store space at its headquarters in Yongsan, central Seoul, offering fans a dedicated venue to experience its artists’ content, the company said Monday. The pop-up space will be operated in line with Hybe artists' releases. Each pop-up will feature a concept tailored to the artist’s album theme, with the design and layout changing accordingly to create an immersive, artist-specific experience. The large-scale LED panel at the front of the pop-up store is its key featu

By The Korea Herald