Gucci's divisive AI ads aren't budget 'slop,' they're a play for cultural relevance

A black leather canvas Gucci Horsebit bag. Jeremy Moeller/Getty Images Gucci's use of AI-generated images ahead of its Milan runway show has sparked debate. Social media users have called the images "tacky" and "cheap." Experts say this is a strategic move by Gucci to blend fashion, art, and technology. Gucci's new AI-generated ads have hit a nerve online. The renderings — including a glamorous woman in a fur coat striding through a restaurant, a pair of models some commentators likened to ...