Home Depot Shifts Strategy to Target Contractors

Home Depot is investing billions to attract new business from professional contractors, adapting its strategy as the US economy impacts its traditional DIY customer base.

21 Apr, 10:00 — 21 Apr, 10:00

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FTVery High2h ago

Home Depot courts contractors as US economy weighs on the DIY set

Home improvement giant spends billions to attract new business from professionals beyond traditional customer base

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Home Depot Shifts Strategy to Target Contractors

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Home Depot courts contractors as US economy weighs on the DIY set

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