Spirit Airlines' Ultra-Cheap Model Challenged by Legacy Carriers

Spirit Airlines, a pioneer in ultra-cheap flying, is facing challenges as legacy airlines have copied its model, outmaneuvered it with loyalty programs, and the economy has turned against its core customers.

29 Apr, 10:30 — 29 Apr, 10:30

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NPRHigh69d ago

Spirit Airlines tried to be the Dollar General of the skies. Then the big airlines beat it at its own game

Spirit Airlines helped pioneer ultra-cheap flying and soared. Then legacy airlines copied them, outmaneuvered them with loyalty programs, and the economy turned against their core customers.

By Greg Rosalsky

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Spirit Airlines' Ultra-Cheap Model Challenged by Legacy Carriers

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Spirit Airlines tried to be the Dollar General of the skies. Then the big airlines beat it at its own game

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