Start-Up Uses Bald Head Billboards for Microtargeted Advertising in Bay Area

A start-up in the Bay Area is employing unconventional billboards, including one featuring a bald head, to microtarget specific audiences within the tech industry.

17 Feb, 10:01 — 17 Feb, 10:01

Read at source (1 outlet)

NYT2h ago

Did That Bald Head Get Your Attention? One Start-Up Hopes So.

Billboards that wouldn’t make sense to people outside the tech industry have become common in the Bay Area. One company took the microtargeting game to another level.

By Natallie Rocha and Minh Connors

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Start-Up Uses Bald Head Billboards for Microtargeted Advertising in Bay Area

Read at source (1 outlet)

Did That Bald Head Get Your Attention? One Start-Up Hopes So.

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