LSU unveils jersey patches, experts weigh in on new revenue stream for athletic departments

In an era when athletic departments are forced to find new revenue streams to stay financially viable, a 4-square-inch jersey patch might offer a solution. Athletic departments on Aug. 1 can begin cashing in on the uniform sponsorship patches that NCAA Division I leaders approved last month. The patches have the potential to generate millions of dollars for schools, World Emblem CEO Randy Carr said.

By MAURA CAREY