How a YouTube network with 45 million subscribers plans to turn fans into paying members

Gwen Miller, senior director of strategy and operations at Theorist, sees memberships becoming a No. 2 business line. Theorist YouTube network Theorist is the latest creator-led company to launch a paid membership program. TheoryVerse offers exclusive shows and community features for fans of its culture programming. Theorist wants to diversify away from YouTube as the platform becomes increasingly competitive. Having a big YouTube business isn't enough for many creators these days. Theorist...