APR's elusive leader brings K-beauty story to BoF forum

Kim Byung-hoon, founder and CEO of APR, will make an appearance this week at the Business of Fashion's beauty forum in the US, becoming the first Korean beauty leader on the event's lineup to speak on K-beauty's global rise. The Business of Fashion, which described APR as "Korea's hottest beauty company," announced Kim as part of its Business of Beauty Global Forum lineup, where he will appear in an exclusive fireside chat. The forum runs Wednesday and Thursday in Napa Valley, California. Kim is

By The Korea Herald