FSSAI targets misleading ads as brands race to sell ‘healthy’ food

India's food regulator, FSSAI, is cracking down on misleading health claims on food and supplement labels. Products marketed as "natural," "healthy," or "no added sugar" are under scrutiny for potentially deceiving consumers. This intensified enforcement follows rising complaints and social media attention, aiming to ensure transparency and protect public health by urging consumers to look beyond catchy marketing phrases.

By ANUJA JAISWAL