Dettol apologises after ‘toxic men’ advert sparks backlash in China

British disinfectant brand withdraws advert about a man’s efforts to find a ‘clean and untouched’ woman The British hygiene brand Dettol has apologised after an advertisement released in China, which it said was intended to criticise “toxic men”, was widely condemned on social media as offensive to women. The five-minute advert for a multipurpose disinfectant, released across many online platforms at the end of May, features a man comparing his girlfriend with his former partner. Learning tha...

By Alastair McCready in Taipei

Disinfectant brand apologises after ‘toxic men’ advert backfires in China

Dettol has apologised after an advert in China intended to challenge sexism was accused of reinforcing it.