Sports Programming Accounts For Almost 30% Of All Ad-Supported TV Viewing, Nielsen Says

While the rise of sports programming in recent years has been well-documented, new figures from Nielsen illustrate the extent of its dominance. The measurement firm said sports accounted for 29.2% of all advertising-supported TV viewing by people 25 to 54 years old during the fourth quarter. The stat, spanning broadcast, cable and streaming, stat was […]

By Dade Hayes