Hydration Break Ads in Football Spark Debate

BBC Sport investigates the controversial use of hydration break advertisements in football, exploring their implementation in other countries and potential impact on the sport's future.

19 Jun, 10:14 — 19 Jun, 10:14

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BBCHigh2d ago

A heavily jeered $250m goldmine - are hydration break ads here to stay?

BBC Sport explores how hydration break ads work in other countries and how they could impact the future of football.

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Hydration Break Ads in Football Spark Debate

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A heavily jeered $250m goldmine - are hydration break ads here to stay?

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