‘An element of exploitation’: the world of TikTok child skincare influencers

Experts say regulation of child influencers sits in a legal grey area as children promote products on social media #ToddlerSkincare: the ‘dark and exploitative’ world of children’s beauty videos on TikTok In a TikTok video a young girl – her age anywhere between 10 and 15 – sits unboxing package after package of products she says were sent to her by skincare brands. She calls it a “PR haul”. In another video, a 16-year-old opens a box of products she received from a well known brand. She sa...

By Carmen Aguilar García and Sarah Marsh