BTS’ citywide project draws global visitors, boosts tourism in Seoul

BTS’ citywide project “BTS The City: Arirang Seoul” wrapped up its monthlong run with a strong turnout from international visitors, highlighting the group’s impact on tourism in the capital, said Big Hit Music. Launched to mark the release of BTS’ fifth LP “Arirang” and the start of its world tour of the same name, the project transformed major landmarks across the city into immersive fan experiences inspired by the group’s music and message. A notable feature of the event was the high proportio

By The Korea Herald