Duolingo dials back its 'unhinged' marketing

Learning app Duolingo has 17 million followers on TikTok, where its owl mascot plays a starring role. Duolingo is rethinking its TikTok strategy after seeing declines in organic reach. Isa Foltin/TikTok via Getty Images A version of this post appears in the CMO Insider newsletter. You can sign up for Business Insider's weekly marketing newsletter here. Duolingo's "unhinged" marketing strategy is getting a reset. Duolingo CMO Manu Orssaud helped build the learning app's brand with absurdist ...