Trivago Backs Down Over Santorini Smear Ad, Promising High-Level Talks to Repair Damage

Global travel giant Trivago has pulled a controversial promotional video and issued a formal apology to Santorini's hotel industry after a fierce backlash over what local hospitality leaders condemned as defamatory and misleading advertising. In an official letter, Trivago's general legal counsel acknowledged that the social media campaign had conveyed a fundamentally flawed message — a rare public concession from one of the world's most prominent booking platforms. The retraction came after...

By ANTHEE CARASSAVA