Why K-pop companies are betting on India

As K-pop companies expand into India in search of their next growth engine, veteran songwriter Alex Karlsson believes the country could become one of the world's five largest music markets within a decade — a development that could reshape the trajectory of the Korean music industry. The Swedish American producer, whose songwriting credits include BTS' "We Are Bulletproof: The Eternal," SuperM's "Tiger Inside," Enhypen's "Fever" and Ateez's "Bouncy (K-Hot Chilli Peppers)," said India represents

By The Korea Herald