They were about to shut down their business. Then a raw TikTok changed everything.

Brittany Nemandoust, the founder of Chocbox, and her husband, Kevin. Ethan Noah Roy for BI Brittany Nemandoust started Chocbox, a chocolate kit company, when the pandemic put her out of work. Sales fluctuated, and she nearly shut down the business, but a viral TikTok changed everything. She capitalized on the viral moment and implemented strategies to build a lasting business. For years, Brittany Nemandoust struggled to keep her small business afloat. Chocbox, her DIY chocolate-making kit c...