Consumer Shift Towards Light Beers Reshapes Iceland’s Market

Beer with reduced carbohydrates and lower alcohol content has become increasingly popular in Iceland, with brewers and bars reporting strong growth in demand over recent years. The trend has helped propel Gull Lite to become the best-selling beer at the state alcohol retailer, Vínbúðin, while breweries say consumers are increasingly choosing lighter styles over stronger… The post Consumer Shift Towards Light Beers Reshapes Iceland’s Market appeared first on Iceland Review.

By Iceland Review