Ferrari's New EV 'Luce' Faces Backlash

Ferrari's new electric vehicle, the Luce, designed by Sir Jony Ive, has sparked significant controversy and backlash, marking a departure from the Italian carmaker's traditional designs.

31 May, 22:03 — 31 May, 22:03

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myjoyonlineMixed9d ago

Ferrari wanted to take on Chinese EVs with the Luce – then the backlash started

The new Ferrari Luce, the brainchild of iPhone designer Sir Jony Ive, is unlike anything the Italian carmaker has ever created, and so is the backlash it is facing.

By Abubakar Ibrahim

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Ferrari's New EV 'Luce' Faces Backlash

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Ferrari wanted to take on Chinese EVs with the Luce – then the backlash started

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