BTS Comeback Tour Boosts South Korea's Global Soft Power

K-pop sensation BTS's comeback tour is further fueling global interest in South Korean culture, extending its 'soft power' influence from music to food and cosmetics.

2 May, 02:25 — 2 May, 02:25

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Al JazeeraMostly Factual8h ago

K-pop’s BTS comeback tour rallies South Korea’s global ‘soft power’ drive

K-pop sensations BTS ignited a wave of interest in South Korean culture that now extends from food to cosmetics.

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BTS Comeback Tour Boosts South Korea's Global Soft Power

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K-pop’s BTS comeback tour rallies South Korea’s global ‘soft power’ drive

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