Super Bowl LXI Ad Inventory Sells Out in Record Time
Disney has announced that it has completely sold out its advertising inventory for Super Bowl LXI, concluding its upfront sales process for the major sporting event. This year's ad sales are believed to be the earliest in Super Bowl history, with Disney securing record pricing for the game airing on ABC and ESPN.
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New Record: Super Bowl LXI Commercials Already Sold Out And It’s Only August
This is believed to be the earliest Super Bowl ads have sold out. Disney received record pricing for the game airing on ABC and ESPN.
By Toni Fitzgerald, Senior Contributor
Read full article →Disney Says Commercials for Super Bowl LXI Have Sold Out
Disney said it had sold out all its commercial inventory tied to its coming 2027 telecast of Super Bowl LXI, showing a remarkable push to a financial touchdown that seemed in danger of being blocked just a few weeks ago. Hugh Johnston, the company’s chief financial officer, announced the close out of ad sales tied […]
By Brian Steinberg
Read full article →Disney+ Will Feature More Live Sports in Play for Bundle Subscribers
Disney CEO Josh D'Amaro says strengthening the ties between ESPN and other parts of the company deepens engagement.
By Rick Porter
Read full article →Disney Sells Out Super Bowl Ad Inventory, Wraps Upfront Sales Process
Disney has sold out ad inventory for next February’s Super Bowl and also wrapped up 2026-27 upfront sales. The news was announced by Chief Financial Officer Hugh Johnston during the company’s fiscal third-quarter earnings call on Wednesday. The Super Bowl, which will be played at SoFi Stadium in Inglewood, CA, has been a promotional area […]
By Dade Hayes
Read full article →Coverage Timeline
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