Marketing to "a segment of one" is possible with AI, says Adobe's enterprise CMO

Ulta Beauty is using AI to scale personalization in its marketing, said Rachel Thornton, CMO at Adobe Enterprise. David Paul Morris/Bloomberg via Getty Images In a video interview with CMO Insider, Rachel Thornton, CMO of Adobe's enterprise business, spoke about how AI is driving experimentation. Ulta, an Adobe customer, is using AI to create a more personal connection with customers. Adobe's customer events help Thornton think of ways to innovate its products. Artificial intelligence creat...