Gen Z Leans Hard into Nostalgia to Spur Music and Content Discovery: Study

The heart-tugging pull of nostalgia tugs hardest on Gen Z, according to a study involving three generations of consumers in the U.S., U.K. and Australia. “Then is Now: A Study on Modern Nostalgia” surveyed 1,800 people, evenly divided among the U.S., U.K. and Australia and among Gen X, Millennial and Gen Z consumers. The study […]

By Cynthia Littleton