My month in the tradwife world: ‘I can’t pretend I’m not enjoying myself at all ...’

In the past few months, there has been a boom in tradwife novels, while the accounts of influencers only grow more popular. What is it about this culture that makes it so compelling to young women? ‘No one I know wants to go spend their one wild and magical life being a shill for some billionaire tech asshole,” says Shannon, a character in Yesteryear, the buzzy new novel about a tradwife influencer by Caro Claire Burke. Shannon is a gen Z woman who is working as a producer for the protagonist...

By Lucy Knight