Why are people so excited about Swatch's Royal Pop watch?

A watch range by Swatch and Audemars Piguet is causing a frenzy as people queue for days to get their hands on one.

Swatch-Audemars Piguet Watches Flipped for as Much as €5,000 - Bloomberg.com

Swatch-Audemars Piguet Watches Flipped for as Much as €5,000  Bloomberg.com

A $400 Swatch Watch Is Driving Fans Insane - WSJ

A $400 Swatch Watch Is Driving Fans Insane  WSJ

Tear gas and fist fights overshadow Swatch and Audemars Piguet’s ‘Royal Pop’ launch

Debut of much-anticipated watch collaboration descends into chaos as customers scuffle in cities from Paris to New York

Audemars Piguet x Swatch 'Royal Pop' release sparks mob scenes, pepper spray and arrests at malls

The AP x Swatch Royal Pop collaboration sparked chaos at stores nationwide, with massive crowds, arrests, and resale prices topping $2,000 on the watches.

Swatch watch triggers consumer frenzy from Europe to New York City

The launch of limited edition Swatch watches descended into chaos on May 18 in several European cities and New York, with French police firing tear gas to restore order at one store near Paris. Hundreds of people waited through the night - and in some cases for several days - hoping to get their hands on the "Royal Pop" timepieces, made in collaboration with luxury watchmaker Audemars Piguet.

By FRANCE24

Swatch forced to close UK stores after huge queues for new watch spark safety crisis

Swatch forced to close a number of stores for a second day following launch of new pocket watch

By Jordan Reynolds

Swatch-Audemars Piguet watches flipped for as much as $32,000 for entire set - The Straits Times

Swatch-Audemars Piguet watches flipped for as much as $32,000 for entire set  The Straits Times

Swatch’s Royal Pop launch triggers consumer frenzy as resale prices soar

Swiss watchmaker Swatch was forced to shut stores and cap queues after the launch of its Royal Pop pocket watch in collaboration with Audemars Piguet drew large crowds and triggered brawls among shoppers. The watches combining Swatch’s 1980s pop-art style with the Audemars Piguet octagonal bezel sell for $400 to $420, far below the many […]

Where to Buy the Buzzy Swatch x Audemars Piguet ‘Royal Pop’ Watch Collaboration Online

Demand for the collab led to crowds storming Swatch stores around the world but there are other ways to get your hands on the new release

By Tim Chan

Resellers offering Royal Pop watches for 20 times original price - SWI swissinfo.ch

Resellers offering Royal Pop watches for 20 times original price  SWI swissinfo.ch

Swatch x Audemars Piguet Royal Pop watch sparks chaos and resale frenzy, but prices are already dropping - The National

Swatch x Audemars Piguet Royal Pop watch sparks chaos and resale frenzy, but prices are already dropping  The National