Low-rise jeans and exposed midriffs are back. Denim brands are ready to cash in.

Attention, millennials: Low-rise jeans are back in style. Andrea Cremascoli/GC Images Low-rise jeans are making comeback as brands like Lucky Brand launch denim campaigns. American Eagle said it's seeking to push into the low-rise trend amid wider denim market pressure. Celebrities like Kylie Jenner and Jennifer Lopez have embraced the return of low-rise jeans. The jeans millennials once swore off are strutting back into stores. Low-rise jeans are back and catching on so much so that denim ...