These CEOs want a starring role in our lives – and there’s not much we can do about it | Larry Ryan

Do we really need a McDonald’s CEO fronting ads or a Gianni Infantino Panini sticker? No. But in the age of Trump, the boss class feels emboldened A few weeks ago, the CEO of McDonald’s appeared in a video sampling the chain’s new “Big Arch burger”. In the clip, Chris Kempczinski, or “Chris K” as he casually calls himself, labelled it a “product”, matching the sterile tone of the review – all harsh lighting, corporate office backdrop and an awkward man talking and eating while wearing a shirt...

By Larry Ryan