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NBC Dethrones YouTube as Ratings King, Driven by Olympics and Super Bowl

NBC has surpassed YouTube to become the top media company by viewership, ending YouTube's 12-month reign. This achievement is attributed to a powerful combination of the Olympics and the Super Bowl broadcasts.

14 Apr, 16:35 — 14 Apr, 16:35
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marketwatchMostly Factual42d ago

NBC just dethroned YouTube as ratings king. Here’s how it did it.

A one-two punch of the Olympics and the Super Bowl helped NBC rise to the top spot, ending YouTube’s 12-month run as the No. 1 media company by viewership.

By Lukas I. Alpert

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