How engineers at Elon Musk's xAI are becoming 'salesmen' to take on OpenAI and Anthropic

Elon Musk's xAI is deploying engineers directly to clients like Shift4 Payments, aiming to win business from rivals OpenAI and Anthropic. This hands-on approach, leveraging X's social data, helps secure deals and address deployment challenges. The strategy marks a shift for xAI, diversifying beyond Musk's own ventures and tackling customer service needs.

By TOI TECH DESK