I landed a job by cold emailing the CEO. Nothing else worked for me.

Marketing professional Cathy Xie cold emailed the CEO of the job she wanted with the subject line: "My landlord inspired this email." Photo courtesy of Cathy Xie Cathy Xie found job success by cold emailing a founder, securing a marketing manager role. Mass applying to tech and AI jobs left Cathy Xie drained, pushing her to try new strategies. Job seekers should focus on personalized outreach instead of traditional résumés and cover letters. This as-told-to essay is based on a conversation ...