Why TikTok is becoming unavoidable for K-pop stars

BTS member V joined TikTok on Friday, becoming the third member of the group to launch an account on the platform. His account quickly surpassed one million followers and was approaching four million as of Monday. While fellow member Jungkook first opened a TikTok account in 2023, he resumed activity in October under a new username. J-Hope also joined the platform in 2025. With BTS now in the 13th year of their career, industry watchers are paying close attention to why the veteran idols are emb

By The Korea Herald