Starbucks’ Korean sales fall after backlash to ‘Tank Day’ ad campaign

Coffee chain has seen 'very significant' drop in sales after campaign that evoked crackdown, local operator says.

Starbucks Korea’s ‘Tank Day’ blunder sparks personal apology from Shinsegae boss

Shinsegae Group chairman Chung Yong-jin on Tuesday apologised to the public in person, eight days after Starbucks Korea, run by the conglomerate, sparked controversy with its “Tank Day” marketing event, which critics say inappropriately referenced South Korea’s pro-democracy movement of the 1980s. “Regardless of the reason, the fact that we have hurt the hearts of our citizens carries a heavy responsibility,” Chung said during a press conference. “I will make no excuses. All responsibility fo...

By The Korea Times

South Korean Starbucks boss apologizes for ad campaign that evoked massacre

Shinsegae chief bows in apology over Starbucks Korea ‘Tank Day’ controversy

Shinsegae Group Chair Chung Yong-jin on Tuesday bowed in apology over Starbucks Korea’s controversial “Tank Day” marketing campaign, vowing to make himself fully accountable for the incident. “To the bereaved families of the May 18 Democratic Movement and late activist Park Jong-chul, the citizens of Gwangju and the Korean people, I wholeheartedly bow in apology and ask for forgiveness as the chair of Shinsegae Group,” said Chung, speaking at a press conference at Josun Palace in Seoul. “I will

By The Korea Herald

(LEAD) Shinsegae chief apologizes for controversial Starbucks promotional campaign - Yonhap News Agency

(LEAD) Shinsegae chief apologizes for controversial Starbucks promotional campaign  Yonhap News Agency